Our philosophy on living well
At Jute, we believe in prioritizing natural materials and minimizing waste without sacrificing aesthetics. Conscious of the impact our homes have on our health and on the environment, we believe in constructing clean, purposeful spaces made to last a lifetime.
When it comes to wellness, we’ve found that term means different things to different people—and there’s no wrong answer. Here’s how it informs our design principles and process.
Why is wellness important now?
Everyone knows that eating organic food, using clean beauty and household products, and even wearing organic clothing is better for their health and the planet. And with climate changes, we’re all more aware of our footprint. The thing we still haven’t fully addressed is how the materials in our homes impact our health and that of the environment.
How do you define wellness and sustainability?
For us at Jute, sustainability means making decisions in the earth’s best interest. And wellness is living in harmony within an environment. We believe that what’s good for the environment will, in turn, be good for you, your health, and your home.
How does that translate to your design philosophy?
In broad strokes, that means choosing natural materials over man made, creating safety and ease within a built environment and making everyday intentional decisions that support those two things.
Our philosophy on living well
At Jute, we believe in prioritizing natural materials and minimizing waste without sacrificing aesthetics. Conscious of the impact our homes have on our health and on the environment, we believe in constructing clean, purposeful spaces made to last a lifetime.
When it comes to wellness, we’ve found that term means different things to different people—and there’s no wrong answer. Here’s how it informs our design principles and process.
Why is wellness important now?
Everyone knows that eating organic food, using clean beauty and household products, and even wearing organic clothing is better for their health and the planet. And with climate changes, we’re all more aware of our footprint. The thing we still haven’t fully addressed is how the materials in our homes impact our health and that of the environment.
How do you define wellness and sustainability?
For us at Jute, sustainability means making decisions in the earth’s best interest. And wellness is living in harmony within an environment. We believe that what’s good for the environment will, in turn, be good for you, your health, and your home.
How does that translate to your design philosophy?
In broad strokes, that means choosing natural materials over man made, creating safety and ease within a built environment and making everyday intentional decisions that support those two things.
What’s good for the environment is good for your health & your home
Is wellness an all or nothing proposition?
Definitely not—anything you can do to integrate wellness into your daily life at home is helpful. It’s like working out twice a week versus not exercising at all; think incrementally, and once you start seeing measurable results in terms of how you feel, maybe you’ll feel empowered to do more.
What sets Jute apart from other design firms?
We have an aesthetic point of view, but we take it one step further and address energy, breathability, functionality, and connection to nature. We get to the bottom of what’s really important to a client from a holistic perspective.
What does your process look like?
We start by having a conversation with clients to understand how they live and how they connect to each other and their environment. We explore what home means to them on every level. Because how you live in your home has a direct effect on all areas of your life.
What’s your goal as a designer?
Our goal is to foster self-awareness about an individual client, their project, and how they want to live. We then deliver on the cleanest version of that using all of the knowledge and techniques we’ve honed over the years.
Do you have strict standards in terms of materials?
There are so many ways to incorporate clean materials into your home, and anything you are willing to do for the benefit of your health and that of the environment is helpful. It’s our job to help you determine what matters most to you, then execute it in the most approachable, relaxed way.
What’s good for the environment is good for your health & your home
Is wellness an all or nothing proposition?
Definitely not—anything you can do to integrate wellness into your daily life at home is helpful. It’s like working out twice a week versus not exercising at all; think incrementally, and once you start seeing measurable results in terms of how you feel, maybe you’ll feel empowered to do more.
What sets Jute apart from other design firms?
We have an aesthetic point of view, but we take it one step further and address energy, breathability, functionality, and connection to nature. We get to the bottom of what’s really important to a client from a holistic perspective.
What does your process look like?
We start by having a conversation with clients to understand how they live and how they connect to each other and their environment. We explore what home means to them on every level. Because how you live in your home has a direct effect on all areas of your life.
What’s your goal as a designer?
Our goal is to foster self-awareness about an individual client, their project, and how they want to live. We then deliver on the cleanest version of that using all of the knowledge and techniques we’ve honed over the years.
Do you have strict standards in terms of materials?
There are so many ways to incorporate clean materials into your home, and anything you are willing to do for the benefit of your health and that of the environment is helpful. It’s our job to help you determine what matters most to you, then execute it in the most approachable, relaxed way.
How do you specify clean materials?
I always try to present clients with all of the information they need to make informed decisions, with recommendations for the cleanest options. But, ultimately it’s up to the client to decide what is best for their family and their home.
What types of wellness goals do you tend to address?
Everyone’s needs are unique. Some clients want to focus on creating spaces to welcome guests and foster connection, others want homes that are grounding and complement their other wellness efforts and some have specific health concerns and want their home to be as clean as possible. People are just starting to make the connection between their homes, their health, and the environment, and we are here to help them figure out where they want to begin.
